Startup support in Germany: A roadmap for international entrepreneurs

You have a business idea but no idea how to get funding in Germany? You are not alone. Many international founders are faced with a jungle of forms, authorities, and conditions. But with the right guidance, government funding is within reach—even without a perfect resume or start-up capital.

In this article, we'll show you how to find the right funding programs in Germany, step by step – regardless of whether you're already in Germany or just want to start your business.

1. Decide on a location: Where do you want to start your business?

Funding programs in Germany are often organized on a regional basis. This means that it makes a difference whether you register your business in Berlin, Bavaria, or North Rhine-Westphalia.

Tip: Many federal states offer additional programs, for example for digitization, personnel expansion, or investments. It is worth considering this early on in your decision-making process.

2. Choose a legal form – with an eye on eligibility

Not every type of company is eligible for the same support. For many programs, you must establish a corporation such as a GmbH or UG.

Popular forms for founders:

• UG (limited liability) – low start-up costs, often eligible for funding

• GmbH – solid, but more expensive to set up

• Sole proprietorship – less bureaucracy, but not always eligible for funding

• Freelance – only in certain industries (e.g., IT, design)

Tip: GRINNO can help you assess which legal form makes the most sense for you.

3. Describe your project: What is your start-up about?

Funding providers want to know:

• What you plan to do

• Why your project is eligible for funding

• What goals you are pursuing

• Where the social or economic added value lies

You don't have to submit a perfect business plan – but you should be able to clearly articulate what you plan to do.

Tip: Use GRINNO to formulate your idea in a simple way. The AI also understands unstructured descriptions.

4. Check funding opportunities – but do it right

This is where the chaos often begins: There are thousands of programs, many with complex requirements, deadlines, or target groups. In addition, there are differences between:

• Grants (do not have to be repaid)

• Loans (low-interest)

• Guarantees (risk minimization)

• Scholarships & coaching programs

GRINNO does the legwork for you – based on your location, industry, project, and current phase.

5. Data protection & trust

Many international founders are concerned about disclosing their idea. But that is often necessary to find the right programs.

That's why GRINNO works:

• anonymously

• without registration

• without data storage without consent

Your information will only be used for analysis – not for advertising, profiling, or sharing.

Conclusion: Funding is possible – you just need the right start

Germany offers excellent funding opportunities for startups – including for people from abroad. What is often lacking is not potential, but guidance.

With GRINNO, you can find your individual path through the funding system:Fast. Secure. Understandable.

Want to know what's possible for you?

Ask GRINNO your first question – free of charge.