The biggest misconception about subsidies – and why it costs you money

Many people believe that government funding is only for large companies, tech start-ups or people with the best connections.This assumption is wrong – and it prevents thousands of founders from applying for financial support every year.

In this article, we dispel the biggest myth about funding – and show you how to focus on real opportunities instead of misconceptions right from the start.

The myth: “Funding isn't for me.”

You hear statements like these all the time:

“I just have a small idea, nothing high-tech.” “I'm not an academic, I don't stand a chance.” “Funding programs are too complicated – it's not worth it.”

This mindset means that many people don't even bother to check whether there are programs that suit them.The result: no application, no money – and often a start-up funded from their own savings or not at all.

The reality: There are funding programs for almost every start-up

Germany doesn't just fund apps, biotechnology, or artificial intelligence. There are programs for:

• Craft businesses

• Cafés and restaurants

• Care and social enterprises

• Online shops

• Consulting services

• Artistic or cultural projects

• Migrant entrepreneurs

• Start-ups in rural areas

Whether you're a small business, a side hustle, or a solo entrepreneur, it's almost always worth looking into funding opportunities.

Why you're throwing away cash if you don't check

Many funding programs offer:

• non-repayable grants

• low-interest loans

• consulting support

• coaching or mentoring

• scholarships with living expense subsidies

These benefits do not have to be repaid – but you will only receive them if you take action in time.

GRINNO helps you classify your project – independently and free of charge in the initial inquiry.

Funding as a springboard – not a bonus

Many see funding as a “bonus” if everything else works out. In reality, the right funding can:

• minimise your risk

• give you more time for development

• secure professional advice

• boost your sales faster

Applying for funding is not a sign of weakness – it's a strategic advantage.

How GRINNO supports you

The GRINNO app analyzes your project in a few seconds and shows you:

• Which programs are suitable for your project

• What requirements you need to meet

• How you can get started – without prior knowledge or bureaucracy

And all this pseudonymized, without registration, based on daily updated funding data.

Conclusion

The biggest mistake is not trying at all.Because funding is not a privilege – it's a tool. And those who use it wisely get started faster, more confidently, and more professionally.

Ask GRINNO your first question – free of charge and with no obligation. You have nothing to lose – but perhaps a lot to gain.