What is the sequence of steps? From the idea to funding – without detours

Many people who want to start a business in Germany have a good idea, motivation, and initial plans—but then comes the big uncertainty:What should I do first? And what should I definitely not do too early?

When it comes to government funding, the right sequence of steps is crucial. Acting at the wrong time can mean losing valuable opportunities—or missing out on funding altogether.

In this article, we will show you a practical roadmap for how to approach your start-up in a fundable and strategically sound manner.

1. Describe your idea – as early as possible

Before you start dealing with forms, company structures, or business plans, you should write down your idea briefly and clearly:

• What do you want to do?

• Who will use or buy it?

• How will you earn money with it?

You don't need a finished business plan yet – but you do need a clear basic idea.

Tip: GRINNO helps you formulate exactly that in simple language – even if you have no experience.

2. Check for funding – before taking the first step

This is one of the most common mistakes: Many founders rent space, buy materials, or sign contracts – and only then check whether there are any funding programs available.

Problem: Most programs are only valid if you apply for them before the project starts.

What counts as the “start of the project” varies, but often a verbal agreement or a signed rental contract is sufficient.

Rule: Get funding first – then get started.

3. Clarify your key data

Before you can apply for funding, you need to make a few basic decisions:

• In which state do you want to start your business?

• Do you want to start a business on your own or as part of a team?

• Which legal form is best suited to your project (e.g., UG, GmbH, sole proprietorship)?

• How much money do you need in the initial phase?

GRINNO can also help you with structured questions and guidance.

4. Apply for funding – with the right documents

Most programs require:

• a brief project description

• a cost plan or financing requirements

• sometimes a resume or proof of your qualifications

• a schedule, if applicable

But don't worry: It doesn't have to be perfect. The important thing is that your information is clear and understandable.

5. If necessary: secure a residence permit

If you come from a non-EU country, you often need a residence permit for self-employment (§ 21 AufenthG).

It helps enormously if you already have a funding program in prospect – this shows the authorities that your project is realistic.

6. Only then: start a business, buy, rent, hire

Once you have been granted funding (or know what your path looks like), you can get started:

• Register your business

• Register your trade

• Open accounts

• Make initial investments

Make sure you don't do any of this before applying if you want to take advantage of funding.

Conclusion: The order is not a detail – it is your leverage

If you plan wisely, you can start up in Germany with little capital and high funding. If you act too quickly, you risk a lot – without even realizing it.

GRINNO helps you find the right path – automatically, comprehensively, and immediately accessible.

Ask GRINNO your first question – free of charge. Then you'll know where you stand. And how you should proceed.