Do I really need a business plan to get funding?

Many founders ask themselves a very simple question at the beginning:“Do I need to write a business plan to get funding in Germany?”The answer: Not always – but it usually helps. And sometimes it's even a prerequisite.

In this article, we explain why a business plan can be important, what content really matters – and how GRINNO can help you without you having to create a 40-page document.

What is a business plan anyway?

A business plan is a structured presentation of your business idea. It describes:

• What you offer

• How you intend to earn money with it

• Who your target group is

• What costs will arise

• What income can be expected

• How much capital you need

• What your schedule is

Many funding programs in Germany – e.g., from the Federal Ministry of Economics, the state banks, or the EU – require at least a summary of these points.

Do I always have to submit a business plan?

No. There are also funding programs for which a business plan is not mandatory – for example, certain consulting grants, coaching offers, or start-up scholarships.

However, even if it is not required, a simple business plan can significantly improve your chances. Why?

• It shows that you have seriously thought through your project.

• It makes it easier for consultants and decision-makers to assess your project.

• It helps you gain clarity.

  
  

How long should a business plan be?

When they hear “business plan,” many people immediately think of 30 pages of tables, market analyses, and financial plans. But that is often excessive—especially in the early stages.

A good start is a structured summary with:

• 1–2 pages of description

• simple financial requirements

• and a rough assessment of the chances of success

This is exactly where GRINNO comes in.

How does GRINNO help with the business plan?

GRINNO analyzes your business idea based on a few questions – without any technical jargon or tables. The AI recognizes:

• What makes your project unique

• Which programs are suitable

• And what content could be important for the application

On request, GRINNO will provide you with a summary of your idea, which you can use as the basis for a business plan.

What you don't need

Many founders get lost in details that are not necessary at the beginning. You don't need right away:

• A complete market analysis

• Specific investors

• A finished logo or design

• An appointment with a notary to prove your capital

What you need is a plan that makes sense – and enables you to obtain funding.

Conclusion: No business plan for the sake of a business plan

A business plan is not an end in itself – but a helpful tool. It helps you think clearly. And it helps funding agencies make clear decisions.

With GRINNO, you get guidance, structure and – if you want – even a first draft for your business plan.

Get started with GRINNO now – and find out if your project is eligible for funding.

The first question is free.